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Big Ten Conference Category is the collection of all the items that are available for Big Ten. These are items that just display the Big Ten logo and no other school affiliation with that. They are just generic Big Ten Merchandise and we try to get whatever is available for retail. On game days especially we get tens of thousands of people that come to the game at Ryan Field which a lot of times they may not be Northwestern Fan but they are definitely a Big Ten Fan. Next to our Beat he Rivals Shirts which are understandably only popular with our Northwestern customers, we have the house divided items that work for a certain part of the visitors that have affiliations with both schools. But no matter what everybody likes our Big Ten Collection. Please check it out.